Sharp Lines, Soft Crusts

A playful yet precision-built identity for a modern pizzeria. The system balances geometric clarity with character-led warmth, featuring a hand-lettered modular logotype built from repeating forms and a mid-century inspired mascot — a walking pizza box whose red bird counterpart adds motion, energy, and charm. The palette of blue, cream, and red contrasts category norms, giving Birdbox a fresh, coastal attitude that feels both global and local. Every element, from packaging to signage, was designed around rhythm and repetition, echoing the stacking of boxes and the beat of a busy kitchen. The result is a brand that feels designed, not decorated.