MexiGo - The brand overhaul that puts movement back in the heart of adventure.

At its core is a custom logotype built for momentum, personality, and modern flexibility. Paired with a bold and warm colour palette, the new identity is designed to feel both retro and forward-thinking, capturing the freedom of the open road and the spirit of travel.

Across apparel, vehicles, and lifestyle gear, MexiGo’s rebrand is all about putting motion first. This is a lifestyle shaped by movement and designed for those who never stand still.

• Brand positioning centring MexiGo on a bold, mobile lifestyle, all about freedom, travel, and dynamic experiences

• Bespoke logotype and custom ‘G’ acting as a directional anchor, literally pointing the brand forward

• Flexible identity system designed to live effortlessly across apparel, vehicles, and digital spaces

• Colour and material direction inspired by a blend of retro travel culture and modern adventure

• Apparel and gear mocks designed for instant recognizability and on-the-go brand visibility

• Physical environments and signage establishing a cohesive, energetic, and memorable presence everywhere the brand lives.